First up! What's your business or brand name?
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Is there a story about how your brand/business came about?
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What are the primary objectives you aim with this re-branding? (e.g. entering new markets, changing public perception, aligning with new company values)
What is the exact wording you would like to be used in your logo?
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Do you have a tagline to accompany the logo? (If applicable)
Please tell us the meaning behind your brand/business name? Why did you choose it and how did it come about?
Please describe your brand/business and the product(s) and service(s) you offer. Has this evolved over time?
In 5 words or less, summarise the feel of your brand/business? (Eg. Youthful, refined, casual, exclusive, innovative, etc.)
What are the unique selling points/features/benefits of your product(s)/service(s)?
Do you have any core business values? (e.g. inclusivity, sustainability, community.)
Who are your main competitors and how do you differ from them?
Describe your current target market? Are you looking to target a new audience with this rebrand? If so, please describe.
What platform(s) will you be using to sell and market your product(s)/service(s)?
What other brands/businesses (from any industry) do you admire? What is it you admire about them?
Where do you see your business/brand in the future?
As we work together to develop your re-brand, are there other areas where you anticipate needing support? Please select any that apply:
Stationery
Packaging
Signage
Trims
Social Media Assests & Templates
Email Signatures
Email Marketing
Website Design
Lookbook/Catalogue Design
Imagery/Shoot Art Direction
Is there anything else you'd like to mention about your brand/business?
Please provide a link to your Pinterest Board Link: (if applicable)